A Bigger Pie – Expanding Our Marketshare

Larger Market = More Qualified & Interested Borrowers

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Reverse Mortgage News

It’s a marketshare problem. As an industry we have been negatively impacted by falling home values, cuts in lending ratios or principal limits, elimination of products and borrower qualification guidelines. In 2009 over 114,000 reverse mortgages were endorsed versus only 54,000 in 2012. Consequently we can easily point to any of these factors as the leading cause of our lack industry volume. But are we not seeing the forest through the trees? One well-respected industry leader told me “I don’t want a bigger piece of the pie but a bigger pie itself”. Otto Cushman, CEO of Liberty Home Equity Solutions was quoted in Reverse Review’s  article entitled “Extreme Summit” saying “ Less than 1% penetration, We are failing”. He backs his assertion comparing 50,000 endorsed loans in 2013 to 200,000,000 [correction made from 200,000] qualified senior households with sufficient equity equally a paltry one quarter precent of available marketshare. It’s boils down to the law of numbers. The same principle that motivates us to look at how many leads it takes to generate X amount of loans per month should be our approach to marketshare. More positively interested potential borrowers equals more loans. So where do we beign?

Reverse Mortgage News, Training & Technology at ReverseFocus.com

Elder Wisdom: What A Tale Their Thoughts Could Tell

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Gordon Lightfoot (whose signature lyrics from If You Could Read My Mind are reflected in the post title) turns 75 this November, and Bob Dylan has said that when he listens to a Lightfoot song, he “wishes it would never end.” That’s pretty high praise from a fellow septuagenarian maestro. Perhaps this is because seasoned songwriters instinctively weave life’s essence and lessons into a succinct truth that resonates to the marrow with those who listen, and thus appeals across the decades to both original fans as they age, and to a new audience.

reverse mortgage newsThe same might be said of elders. There’s so much wisdom to be gleaned from older team members. Consider this recent ad on CraigsList.com, headlined, “Looking for a 72-year-old writer”:

“I’m looking for a few good writers between the ages of 70 and 74. Seeking contributions from geographical locations all over the United States from persons who were in high school during 1959. For details about my project please go to http://www.classof59.net. It is okay if someone younger writes a contribution that was obtained orally from a member of the high school class of 1959.”

What a lovely tribute to what has been labeled, “The Silent Generation.”

“It is not how old you are, but how you are old,” said Academy Award-winning actress Marie Dressler. We’re moving from a model that focuses on disease, disability and death to one of “passion, purpose, and participation,” which happens to be the tagline of COPA (Collaborative on Positive Aging), a new volunteer division of the Council on Aging in one California community.

At the initial COPA gathering, much of the guiding wisdom for how future meetings might be organized was provided by people in their 70s and 80s, such as: “To remain vital, we need a mix of social/learning/leisure/contribution.” How perfect a reminder to anyone who serves seniors — reverse mortgage professionals obviously included — that as people age they become not a group apart, but more of who they’ve been, with a blend of needs and desires to enrich and fulfill these later years.

Consider the Sun City Poms, Arizona cheerleaders whose minimum age requirement is 55, along with the requisite “dance skills of rhythm, agility, poise, energy, and showmanship for performing. Acrobatics and baton twirling are a plus.” Wow! These women are weaving their social, leisure, learning and contributing into a bountiful blessing for everyone.

In his brilliant essay on conscious aging, Rabon Delmore Saip, a presenter at the COPA meeting, quotes developmental psychologist Paul Baltes: “One of the great challenges of the 21st century will be to complete the architecture of the human life course.”

The seniors reverse mortgage professionals serve today are playing a vital role in constructing the future of humanity, as they (and we) reinvent what it means, and what it “looks like”, to be “old”.

Sustainable Growth

Sustainable Growth: A Reality check for the HECM program.

There’s a saying that say’s “If it sounds too good to be true then it probably is.” That phrase lingers in my thoughts as I review the changes the Home Equity Conversion Mortgage program has undergone since 2010. First cuts in the principal limit factors in the wake of the housing buble and subsequent crash enacted in October 2010. Strangely although the lending ratios (principal limits) were reduced borrowers often received more money because the interest rate floor was lowered from 5.5% to 5.0%. Simply put as long as interest rates remained low borrowers would receive more money. Then came the introduction of the Standard Fixed Rate HECM in 2009. The product required a lump sum withdrawal driving up loan balances and future compounding interest and balances substantially. The borrower won with more funds as the insurance fund’s liability increased.  In an effort to reduce risk the Saver HECM was introduced in October 2010. Borrowers would receive less funds in exchange for a substantially lower upfront Mortgage Insurance Premium (MIP).

Reverse Mortgage NewsLooking back it seems strange. Strange that the Standard Fixed Rate was released in the midst of falling home values thus increasing risk to FHA’s Mutual Mortgage Insurance Fund (MMI). Strange that the interest rate floor was lowered effectively giving borrowers more borrowing power in a low interest rate environment. It was hoped the Saver would be adopted by many cost-conscious borrowers reducing FHA’s risk exposure yet it’s market share never took off as projected. In fact in the wake of the elimination of the Standard Fixed Rate HECM borrowers overwhelming chose the remaining ‘standard’ product…the adjustable rate. It was proof that products don’t drive the market, consumer demand does. Borrowers voted with their pens proving that most are after maximum cash and are less concerned with cost.

Is this to say the original HECM program was unsustainable? Absolutely not. The original program could have never anticipated two things: a shift to younger borrowers and the collapse of home values in late 2008. Both HUD and FHA have seen the writing on the wall. Business as usual is not an option and risks must be mitigated. While many reverse mortgage professionals may not agree on all actions taken or expected changes we can all agree we need a sustainable model. One that remains to meet the needs of senior homeowners while not siphoning large sums from the insurance fund for claims.

The water is under the bridge. We cannot undue problematic loans written in the years 2005-2010 and the future liability they hold. What we can do is work toward a realistic and measured solution to insure the HECM program remains for future borrowers. Our current plight can best be described in the words of Chinese philosopher Lao Tzu “If you do not change direction, you may end up where you are heading”.

 

The Rule of Three

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Maximizing our time outside of work
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Reverse Business Planning

Efficiency As A Reverse Mortgage Professional

Do you ever ask yourself where did my day go? Or Saying “I am just sooooo busy! Or… how do I get out of the rut I am in and better utilize my day? Many of us do. When it comes down to how we spend our day it boils down to two things: planning and choices. Planning ahead on our calendar for the commitments we have and making choices how we spend our down time.

Here’s how I use the rule of three in my planning. First I get a piece of paper and divide it into three sections. Sleep, Work and Things I Do.