As a reverse mortgage professional, you probably don’t have a large marketing budget so let’s consider creative partnerships with…
Continue readingMillennial Marketing: The Twelve Apostolates
While you probably care more about your business success in the next ten or twenty years than in the next two millennia, there’s still a “gospel truth” about sales that will ensure your business name will be remembered, now and in the future.
Continue readingBranding: Making a Name for Yourself in B2B Marketing
Reverse Focus shines as your B2B ally: by taking the guesswork out of what you need to know to build a successful reverse mortgage business.
Continue readingBorrowing Others Brains
Wouldn’t it be nice to have access to other brains, to help build your reverse mortgage business and to test-drive new ideas? There’s a way to do so without resorting to sci-fi: MasterMind groups
Continue readingWhat’s going on in MY market?
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In part two of our interview with Reverse Market Insight’s president John Lunde, we look at how you can get detailed information about your local reverse mortgage market. Who is my competition? How many loans are being closed in my area? These and other questions are answered.
Keeping Your Edge.
Whether you are growing or not even more important is how to keep your competitive edge. It’s easy to lose sight of when we become busy working in our business rather than ON it.
Continue readingQR Codes: Beam Them Up!
Though QR codes may look like an alien language, the letters stand for “quick response”. The black-and-white line and dot patterning is an easy way of accessing information mobiley
Continue readingCelebrity Seniors
TV or not TV? That is the question. While these names might summon more than a little nostalgia, it’s also true that today’s senior — increasingly, an aging Baby Boomer — is a far cry from those of yesteryear…
Continue readingInterview with Sarah Hulbert of 1st Reverse Mortgage USA: Industry Image and Future
Exclusive interview with 1st Reverse Mortgage USA’s Sarah Hulbert discussing industry image, regulation, industry volume and marketing.
Continue readingGovernment Sponsored Reverse Ads?
Government programs like Medicare & Medicaid are going broke. Some compelling reasons for our government to promote reverse mortgages for their benefit and seniors.
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