Your Local Online Business Presence

Establishing The Local Presence Of Your Reverse Mortgage Business Online

Wouldn’t it be great if prospective reverse mortgage borrowers would seek you out? Well they may just be doing that, and you may be missing out.

Google Places

Your Reverse Mortgage Business Online

In this day and age we all know that “Google” is widely accepted as a legitimate verb… at some point we have either told someone to, or had someone tell us to “Google it”. So when a potential borrower is considering a reverse mortgage, one of the first things they will likely do is “Google it” in the hopes of finding information on a trustworthy and well established reverse mortgage lender in their area.

The question is… will they find you? Have you established your Google Places listing? These listings are the first results to appear in Google searches related to local businesses. They are what you see in the map results, and what a large number of people use when seeking out a business in their area.

Why are the Google Places results so appealing to “searchers”?

  • This is obvious, but they are the top. People want the information they are seeking as quickly as possible.
  • They immediately provide people with contact information – phone number, location, directions.
  • They lead people to your website. A Google Places listing has the option to add a link to your business website, so even if your business website is not on page 1 in Google, this map listing that is at the top of the results will lead them directly to your website where they can gather more information about you.
  • They can include reviews. People can learn about the reputation of your business, which often gives them that extra motivation to make that call to you.
  • They provide an established third party summary of your business. A business must verify to establish it’s Google Places listing, so it gives people an extra bit of comfort that you are who you say you are.
  • Also, these listings can include images, summaries, categories, links, and give people an overall picture of your business.

Establishing Your Google Places Listing

Establishing Your Google Places Listing

As daunting as internet marketing can be, getting yourself listed in Google Places is something you can do yourself.

  • Create Your Account – First you need to create your Google Places account.
  • Follow The Prompts – Once you have created your account, you will be guided through a series of steps that take you through the process of establishing your listing.
  • Locate Or Create Your Listing – You will be asked to search for your business. If your listing exists, you will be asked to verify it right away. If it is not yet established, you will be asked to create the listing, and then verify it.
  • Verification – You will be given the option to verify by phone or by post card. The phone verification is immediate, but you must be able to accept a call at that moment at the phone number of your place of business that will be on the listing. The verification post cards come within 2 weeks of you prompting a request for one, but some people prefer these if the phone verification is difficult – for example, if your business has an automated phone system, the automated Google verification call cannot get through it, so you will need to select the post card option.
  • Develop Your Listing – Once your listing is created and you have verified it, you will be able to edit it and add information, categories, and images. Adding these items is important to give your listing credibility and to attract interest.

Maintaining Your Google Places Listing

Once your listing is established, it will serve as a significant part of your local business presence in Google and online in general.

  • Keep Your Information Current – It will be important to always make sure your listing has your current contact info, website address, etc., as this will be a highly visible representation of your business. People calling the wrong number or looking for your business at an outdated address could turn them off to working with you. Keeping the information current establishes reliability.
  • Respond To Reviews – You cannot control the reviews people will leave you but you can take time to respond – to positive and negative reviews. If reviews are positive, thank people for their kind words and for using your services. Other searchers will view this as you having a good rapport with your clients. If there are negative reviews, take the high road and leave a cordial response. Apologize for their negative experience and offer the person the option to contact you to discuss their issue more. This often shifts the negativity off of your business because people see that you are concerned about your service, and that you are willing to work with people.
  • Encourage Positive Reviews – Whether it be through your website, Facebook page, or in person, encourage your happy clients to leave you reviews on Google. When a list of results comes up, those positive reviews can be the difference between someone choosing your business over another listing right next to it.

Taking this small step today can have long term positive benefits for your business, so establish your listing, and when people are told to “Google it” for a great reverse mortgage business in your area, they’ll be likely to find you!

Personal Touch – Insights on Essential Reverse Mortgage Marketing Tools

Your marketing efforts are starting to pay off. You have converted some of your reverse mortgage leads into appointments.

How can increase your chance for success?

You CAN increase  your reverse mortgage fundings by learning how to relate and communicate to seniors, build trust, and successfully counter their common objections with your simple solutions. Ultimately, you will learn how to create your unique selling proposals.

Learn how to determine your unique selling proposition. On your way to developing your unique selling proposition, you will master these techniques:

  • Educating and presenting over the phone
  • Educating and presenting in the client’s home
  • Building trust
  • Relating to seniors
  • Countering common objections

We have found through years of experience just knowing the Reverse Mortgage Loan is a great fit for someone is not enough. Educating the potential client about the Reverse Mortgage loan is also not always enough. We as Reverse Mortgage Loan Originators need to actually be able to relate to the potential client. We need to understand where they are at and where they want to be. We need to understand what a fixed income really feels like and how this affects their retirement. These foundational principles are what we have used for years, and we know they will serve you well.

To get more resources on how to improve these skill sets, visit our special marketing section ‘The Closing Factor” on Reverse Fortunes.

Eric A. Hiatt

Insights for Reverse Mortgage Leads

Reverse Mortgage Leads

Reverse Mortgage Leads

Need Reverse Mortgage Leads?

Calling all reverse mortgage originators!

What are your best insights into getting and converting reverse mortgage leads? The goal of Reverse Mortgage Leads Central is to provide the best-of-best practices for building your reverse mortgage business, so we thought we’d start this week by reaching out to our members to tap your experience.

  • What have you found to be the best way to get reverse mortgage leads?
  • Any great tips for converting leads?
  • What are pitfalls to avoid?

So if you have a great tip about managing reverse mortgage leads, let us know and we’ll compile everyone’s expertise into a future article.

What is Reverse Mortgage University?

Reverse Mortgage University is the foundation on which I have built my successful Reverse Mortgage company. The foundational building blocks on which I have built my business are universal and can work for anyone who wants to be a successful Reverse Mortgage Loan Originator.

We have developed systems which are time-tested and proven to help you get more reverse mortgage leads and turn those leads into reverse mortgage sales. The different modules of Reverse Mortgage University include Reverse Mortgage Knowledge, Reverse Mortgage Skill Sets, Reverse Mortgage Marketing, Reverse Mortgage Operational Systems, and Reverse Mortgage Leadership. You also get access to powerful tools such as our Reverse Mortgage CRM RmCRM, Reverse Mortgage Websites, Reverse Mortgage Marketing Strategies and Reverse Mortgage Leads Central, to name just a few. This is a comprehensive and ever-evolving platform.

We at hope we can be part of your growth and expansion in this ever growing, and exciting Reverse Mortgage Market.

Best regards,

Eric A. Hiatt