We had a chance to catch up with Mike as he discusses partnering with banks, marketing, and building a successful HECM business.
ReverseTalk: E9: Mike Crossett
ReverseTalk: E8: Lorraine Geraci
Lorraine Geraci embodies the dynamic traits of a passion for training and extensive knowledge of the inner workings of the reverse mortgage. Here are the highlights of our one-on-one sit down with Lorraine…
ReverseTalk: E7: Joe DeMarkey
Joe is a wealth of knowledge for all things reverse mortgage and has served on NRMLA’s Board of Directors for several years. He is also familiar with how our industry interacts with both lawmakers and policymakers. We had the chance to sit down to discuss…
Reverse Talk: E6: Erik Richard & John Dingeman
We sat down with two of our industry’s best-known appraisal experts Erik Richard & John Dingeman of Class Valuation (formerly associated with LandMark Network) exploring the role of an AMC, how the Collateral Risk Assessment is impacting HECMs, and insight into the appraisal process and mindset.
REVERSE TALK: EPISODE 5: CHRIS BRUSER
Chris Bruser is one of the nation’s top-producing HECM originators and exemplifies the qualities of passion, optimism, and resilience. We sat down with him to learn how he persists and succeeds in the midst of a challenging marketplace.
REVERSE TALK: EPISODE 4: JESSICA GUERIN
Meet the woman behind The Reverse Review – a well known news source in our industry. We had a chance to sit down with the publication’s Editor in Chief Jessica Guerin discussing their move to Housing Wire, the process of writing a column, and the importance of digital publishing.
REVERSE TALK: EPISODE 3: JOHN NIXON
John Nixon is a true pioneer in reverse mortgage lending and is considered one of the founding fathers of our industry. In the early 2000’s he helped build Seattle Mortgage into the nation’s second largest HECM lender. In this exclusive interview John shares some of the pivotal moments in his career and changes in the HECM lending market.
REVERSE TALK: EPISODE 2: STEVE IRWIN
This week features our exclusive interview with the National Reverse Mortgage Lenders Association’s Executive Vice President Steve Irwin. Steve shares his insights in working with Congress, how NRMLA has dealt with negative and inaccurate media stories, and a peek of what goes on behind the scenes in our industry’s trade association.
ReverseTalk: Episode 1: John Lunde
What’s the outlook for loan volumes this year? How can I find the best areas to market to in my region? To answer this and other questions we sat down with Reverse Market Insight CEO John Lunde. RMI closely tracks our industry’s loan production and other trends.
Reverse Focus Presents their Most Powerful Product Suite
OUR MOST POWERFUL PRODUCT SUITE, PRESENTED ON OUR ALL NEW WEBSITE.
Reverse Focus brings over 50 years of combined experience in reverse mortgage sales and marketing to your business.
Redding, CA, January 2, 2019: Reverse Focus is excited to share a brand new website for ReverseFocus.com and the newly supercharged, reverse-centric SEO program, which brings proven results to help originators achieve higher rankings, increased revenues, and reach new customers.
Our new website offers a clear picture of our product design, utility, and impact. Our new site features customer success stories, multiple FAQ sections, and offers a sleek, simplified website navigation menu so users can quickly access the information they’re interested in. Additionally, we’re launching a brand new blog, featuring FREE marketing tips and tricks for originators to take advantage of.
Our SEO program was so successful in 2018, we’ve brought on a staff of dedicated SEO experts to service the increased demand and continue helping our customers rank higher in organic search results on Google, Bing and the like. Users will now have a personalized user dashboard, where they can access visualized data on their website link clicks, keyword impressions and can track the progress of their SEO ranking as it continues to provide a return on investment.
Reverse Focus delivers cutting-edge, enterprise solutions for the mortgage banking industry. We provide the ultimate end-to-end toolkit, purpose-built for each stage of the loan lifecycle. We’re partners in multi-channel lead generation, relationship management, and growth strategy.
Our mission is to stay close to our industry and never stop innovating. We are building the strongest community of mortgage leaders in the marketplace.
To learn about Reverse Focus Inc., and our supercharged Online Dominance SEO program, call or click:1-800-805-9328 | https://ReverseFocus.com.
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If you would like more information about Reverse Focus’s digital marketing and CRM solutions, please call Mike Floth at 530.242.4144, or email Mike@ReverseFocus.com
