How motivation and love go hand-in-hand.
Relationships often suffer from the prolonged effects of external stressors which may threaten the relationship itself. The same could be said of the impacts of market forces on our relationship with our chosen profession as a reverse mortgage professional.
So what’s the secret to not throwing in the towel? For many the answer is love.
Reverse mortgage professionals I would argue are the most mission-driven individuals in the mortgage industry who love working with and helping older homeowners live better lives.
But what do you do when, as the Righteous Brothers sang, “You’ve lost that loving feeling”? How do you fall in love all over again with your chosen profession?
Here are six tips that may help.
Focus on your strengths. Are you a great public speaker? Maybe public workshops are something you should explore. Marketing expert Jay Abraham says many are unhappy when they focus on improving their weaknesses to grow their business. Instead, he suggests playing to your strengths.
Stop isolating. Get on the phone and talk to anyone! It could be touching bases with referring partners, calling a previous client, or a fellow HECM professional. Once you’ve broken the silence you’ll find getting on the phone to call potential borrowers is much easier.
Focus on habit, not the outcome. This is another way to fall in love with what you do. Sure you want to fund XX amount of loans each month but reverse it. Create habits for your outbound sales calls, email drip marketing, and networking activities. Get them on your calendar as recurring events and automate your success. These activities will lead to more production.
Fall in love with your clients. Take the focus of the product you offer and instead preoccupy yourself with how what you do affects the lives of those you serve. Go back and read client thank you cards or online reviews. Also, don’t forget to invite happy borrowers to leave you a Google review.
Automate the mundane. If you hate writing the same email message over again automate it. Hundreds of our Sales Engine CRM users do just this using our workflows tool to send out specific email messages. Look to streamline any activities you find yourself doing that are not the highest and best use of your time and energy.
Shannon Hicks
Editor in Chief: HECMWorld.com
As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.
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