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2021: Improvise, improvise, improvise


[2-minute read]

Describing the skillset needed to succeed in live combat one battle commander quipped “improvise, improvise, improvise”.

Welcome to the final month of 2020; quite frankly, a year most of us would like to forget. However, there is much wisdom to be gleaned from what many have begun to call a ‘dumpster fire of a year’. But alas, all is not lost.

To our everlasting gratitude, HUD and FHA responded quickly and decisively in the early days of the pandemic allowing for desktop no-inspection appraisals, and the submission of electronic HECM endorsement case binders. This was made possible in part by FHA’s Catalyst software- a key component of the agency’s multi-year IT modernization initiative.

Lenders and brokers alike quickly switched to remote selling- first in part, then later exclusively in some cases. IT departments large and small scrambled and successfully deployed the software and infrastructure needed for originators to engage with homeowners without ever having to step inside the door.

2021 will require each of you to continue to up your remote sales game, your internal efficiencies, and marketing. We here at Reverse Focus are committed to equipping you for that challenge. As part of that commitment in two short weeks, we are offering a FREE training webinar5 Ways to Crush Remote Sales in 2021” with Reverse Market Insight’s Jon McCue. If you’re anything like me you’ve been gleaning as many tips as possible on how to successfully work and sell remotely since early spring.

Author and social philosopher Eric Hoffer perhaps put it best when it comes to adaption. “In times of change, learners inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists.”

Here’s to each of us being ‘learners’ and inheriting the new world that 2021 is certain to bring innovative business professionals.

-Shannon Hicks



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1 Comment

  1. While 2021 may be the calendar year that ends the Covid-19 pandemic, this fiscal year is starting out to be a year of mixed messages, optimism in the face of humbling fact, and troubling issues facing our industry.

    No matter what one’s experience or knowledge may be, in these times we need to be flexible and “improvise” whenever necessary.

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