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Be Brief. Think in Tweets



reverse mortgage newsCan you think in tweets? Even better can you communicate with others as you would if you sent a twitter post? It’s a skill that warrants examination as our society is increasingly distracted. Even our prospective senior homeowners have increasing demands for their attention from various media.

When Twitter was born in 2006 it was engineered to work with a user’s wireless text messaging service. SMS text messages were limited to 160 characters so the now iconic startup reserved 20 characters for a user name, and the remaining 140 for the post. Twitter’s revolutionary approach to online communication and social networking forced users to communicate their messages in a clear, and concise manner. No fluff, no frills, just the facts ma’am.

Are your e-mails too long? Probably. Have you considered your email communication with prospective borrowers and applicants?

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