If you live in the western states, chances are you’ve heard about In-N-Out Burger. For those in other regions perhaps they recall the honorable mention in the hit film The Big Lebowski. Regardless there are several lessons we can learn from In-N-Out? From a burger joint, you may say? Yes!
Although limited in its geographic footprint, In-N-Out Burger has become somewhat of a cultural phenomenon. How much so? Two weeks ago my friend from Queens, New York was visiting my wife and I for his yearly vacation. What’s the first question he always asks as we leave the airport? “When can we go to In-N-Out?”
I’m a firm believer that there are lessons to be gleaned from every industry that applies to us as reverse mortgage professionals. Here are just a few we can borrow from In-N-Out that won’t give you indigestion.
In-N-Out bucks the fast-food trend…
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