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You’ve seen them on television and read about them in our industry’s news wire, celebrity spokespersons. The question is how can you become your area’s local reverse mortgage celebrity?
Few of us have the financial means to launch a national television campaign, take out a full page ad in a national publication or make a public splash in the national consciousness, however you can become the best known celebrity advocating reverse mortgage in your local area. How?
Here’s how to become your local reverse mortgage celebrity:
First and foremost branding. You can affix a magnet placard to the sides of your car, wrap your vehicle with reverse mortgage graphics or simply create a snazzy rear window screen graphic. Be sure to include a value proposition, your name and a call to action for others to call you. You may even consider creating your own jacket, collared shirt or vest advertising your services. Can you imagine the numerous spontaneous conversations that you could have while in line at the grocery store, bank or post office? Don’t miss the opportunity your public presence has to brand you as the go-to person for all things reverse.
Second: Make friends, especially in the media…
Download a transcript of this episode here.
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