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Broker shops revisit traditional marketing approaches
While the phrase ‘old school’ has been popularized in recent years by hipsters it has been with us for quite some time. Webster recorded its first use in 1803. The meaning is rooted in one returning to core principles, conservative or established beliefs and principles. A recent article reveals that many smaller reverse mortgage broker shops and lenders are returning to old school marketing methodologies..
Our industry has come a long way since its early days of marketing with television ads and call centers becoming the new defacto standard. However for smaller originating entities with smaller budgets traditional marketing not only is appealing but effective. In the early 2000’s direct mail was the rage but as with any overused medium it’s efficacy quickly diminished. This is a prime example that marketing if often cyclical as direct mail effectiveness has increased in recent years…
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