[vimeo id=”129831625″ width=”625″ height=”352″]
Re-Examining the Use of the Phrase ‘Reverse Mortgage’
Do you ever feel prejudged as a reverse mortgage professional when interacting with the general public? It’s unfortunate but true: the words reverse mortgage have become synonymous with poor cash-hungry seniors, questionable loans and even the butt of jokes in some cases. This has lead some larger HECM lenders to use alternate names to market the loan.
While the program has been overwhelming positive for past borrowers as evidenced in surveys, the reality remains of a name that is…