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Proactive Steps in Dealing with the Media
We’ve all read or seen them and utter a collective ‘ugh’ or fume after the fact. Negative and misinformed stories in the press or television on reverse mortgages. Looking back and reflecting on this unfortunate and recurring ignorance by so-called experts I began to ask myself ‘what could we have done differently’? Here are just a few ideas in addressing and more importantly preventing damaging and misleading media stories about reverse mortgages.
1- It’s often too late. Once your local paper or a national website like Fox Business releases a wonderfully misinformed or inaccurate article the damage is done. Period. Like feathers scattered in the wind our attempts to correct, cajole or expose such ignorant stories are mostly ineffective damage control. Sure we can try to pick up the pieces but they’ve already blown across the landscape.
2- Educate your local media. Look at the major papers and television stations in your market and ask to…
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