Reverse Focus secures Consulting Agreement with Heartland New Zealand Limited - Skip to content

Reverse Focus secures Consulting Agreement with Heartland New Zealand Limited


Engagement Provides both Operational and Production Strategies for Scale

Reverse Focus (RF) has established its first international assignment through its Consulting Services Division.  RF has conducted an on-site analysis of Heartland New Zealand Limited (Heartland), which has recently acquired home equity release business Sentinel (based in New Zealand) and Australian Seniors Finance (based in Australia).

new_zealand_flag_map-1Following the acquisition, Heartland is the leading provider of reverse mortgages in New Zealand and, through Australian Seniors Finance, is the largest non-bank provider of reverse mortgages in Australia.  In a recent release to the New Zealand Stock Exchange, Heartland stated that it “believes the time is right for home equity release products and is confident that it will offer strong and sustainable growth potential in the future.”

“The New Zealand and Australian markets remind me of the US marketplace 10 years ago, which makes this assignment extremely exciting for me and the TEAM at RF” stated Rhiannon Behnke, Executive Vice President of RF.  “The opportunity for Heartland to leverage our collective experience in the US market place provides a unique perspective in the next stage of product acceptance and consumer education.  The executives at Heartland and Australian Seniors Finance are exceptional people and care about their senior clients.  I look forward to being part of this organization’s efforts.”

Heartland executive Chris Flood commented, “The knowledge and experience of Rhiannon and her team is impressive and we look forward to working with them.  At Heartland, our primary objectives are to consolidate the ‘best practices’ of our New Zealand and Australian businesses,  improve operational efficiencies and deliver a consistent, superior customer experience.  We believe that RF can help us achieve these goals.”

The Consulting Services Division of RF was launched with the addition of Rhiannon Behnke in September 2014 and now has a pipeline of several other foreign-based companies interested in leveraging the firm’s experience.  RF’s goal is to provide guidance on technology, marketing operations, liquidity needs, raising capital and working with US-based firms that look to build a strategic exit plan.

RF is a technology company that brings business production and fulfilment solutions to loan officers, brokers and lenders.  RF also provides educational and analytical data to the industry through its Weekly Podcasts, Investor Updates and Bi-monthly Webinars.  In order to view RF’s product offering, please visit or contact Shannon Hicks at (800) 805-9328 X4.


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