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Proficio Mortgage
[vimeo id=”92291679″ width=”625″ height=”352″]

How to Successfully Differentiate Yourself in the Marketplace

reverse mortgage newsCompetition is up and volume is down. We’ve been here before as an industry so the real question is how will we differentiate ourself in the marketplace? One way is to stand apart from the typical reverse mortgage professional. It’s time for each of us to reexamine how we present ourself and more importantly just how we are perceived by others. Let’s look at few areas where we can blaze new trails in creating a persona that is both real and yet unique and attractive.

#1: Build on your strengths. Are you a strong public speaker? If so leverage your talent by conducting public reverse mortgage workshops. Are you better on the phone than face to face? Some are. If you find you are more persuasive by phone than in person seek to find ways to focus your efforts on sales by telephone and perhaps partner with someone who can go and meet with their clients in the home.

#2: Tell stories. Engage your prospective borrower with real life examples…

Download the video transcript here.

Looking for more reverse mortgage news, technology & training? Visit Reverse Focus here today.


Editor in Chief:
As a prominent commentator and Editor in Chief at, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
Readers wishing to submit stories or interview requests can reach our team at:

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