[vimeo id=”90368303″ width=”625″ height=”352″]
Adapting to Culture & Technology
Remember Blockbuster Video? The drive you and your family would take to peruse shelves of video titles which were usually not alphabetically organized may have been part of your weekend routine? In those bygone days the internet was generally slow and Netflix only mailed DVDs having not yet begun their now ubiquitous steaming service. Blockbuster was slow to market a streaming video service and consequently was forced to close over 300 of it’s retail locations a few short years later. So how does one avoid the same fate? In order to survive businesses and the reverse mortgage industry must adapt to both culture and technology.
It’s no secret our industry is in a state of flux. What worked yesterday most likely will not be effective today. In the mid-2000’s reverse mortgage marketing relied heavily on direct mail campaigns followed by face to face meetings in the borrower’s home. As direct mail waned and national television ads began the shift toward call centers began in earnest. The greatest generation from World War II preferred doing business at the kitchen table while younger retirees preferred a more arms-length encounter…
Looking for more reverse mortgage news, technology & training? Visit Reverse Focus here today.