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The Tyranny of the Urgent


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It’s Not a Question of Time but Priorities

Reverse Mortgage Business Tips

You have your day planned: Meetings, phone calls, emails, client appointments…then it hits us. Something urgent requires our immediate attention or does it? The phrase “Tyranny of the Urgent” was coined in 1967 by Charles E. Hummel in his short publication. Hummel opens with the question “Have you ever wished for a thirty-hour day?” Perhaps those of us , or should I say most of us would answer yes! But even if possible would a longer day really solve our problem? Most likely not. The issue is so not one of time but priorities. That is where we choose to invest our time. Such a dilemma leads to stress, self doubt and possibly health problems. Why were we never taught this in school? Hummel was inspired by the words of a cotton mill manager who said…


Editor in Chief:
As a prominent commentator and Editor in Chief at, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
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