How Reverse Focus’ Sales Engine Helped Make it Possible
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Steve Eastman is a successful and well known reverse mortgage originator in Maine working with Security One Lending. Like most anticipating the changes to the HECM Product he made it a priority to reach out to those who may have expressed interest in a reverse mortgage but had not moved forward…yet. Using Sales Engine (CRM) he was able to mine his past leads and generate 42 applications in the month of September.