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For Mature Audiences Only


Finishing Well / Part 3: For Mature Audiences Only

“For Mature Audiences Only” used to be the way movies were labeled to keep curious children and teens away (though the clever usually found a way to view the film, didn’t they?). But sometimes being “mature” can work against you.

George Burns

Remember the inimitable George Burns? He remained someone who would never have qualified for the “mature” label, even at 100! He was full of life, laughter and lightheartedness, not just because he was a comedian: this was his personality, and perhaps at least part of the reason why a cigar smoking flouter of convention lived to a ripe old age.

How can you remain “ineligible” for the Mature Audiences Only label? It doesn’t mean being irresponsible, but rather, irrepressible: full of fun, with a gleam in your eye, even as you go about your professional life. Run your reverse mortgage business with the accountability and thorough information that makes you a trusted resource for the seniors who turn to you for guidance. And, let your joie de vivre shine through — it will only encourage them, and in this case, that’s a positive!

You may have heard of the Red Hat Society, whose mission is to “connect, support and encourage women in their pursuit of fun, friendship, freedom, fulfillment, and fitness.” It’s open to women 55+, and spread like wildfire after a woman gave her friend an antique red “bowler” hat for her 55th birthday sixteen years ago. A few short years later, there were more than 40,000 chapters in the U.S. and in 30 foreign countries. Clearly, older adults want to be seen — and to be seen in all their glory.


Now, about that senior discount card…




Editor in Chief:
As a prominent commentator and Editor in Chief at, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
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Leave a Comment


  1. Amara, I really enjoyed your column today. I’m only 77 1/2 and I’m planning on setting up reverse mortgages until I’m at least 85 and hopefully until I’m 90. I have no desire to retire. I love what I do and find it very rewarding.

    Keep up the good work, I love your weekly columns.


  2. Hi Owen!

    What a wonderful attitude you have! You could give George Burns a run for his money (though maybe you want to skip the cigar 🙂 Loving what we do is the key to successful aging, in any field.

    I really appreciate your interest and enthusiasm!

    ~ Amara

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