Reverse Fortunes is now Reverse Focus - Skip to content

Reverse Fortunes is now Reverse Focus

Reverse Focus

Reverse Focus

As we approach our 5th anniversary this November, the team at Reverse Fortunes is changing our name to Reverse Focus.

We have been honored to serve so many of our fellow Reverse Mortgage Industry professionals with industry insight, tools and training to help you in your success.

With this milestone, we take on a new name to reflect a renewed commitment – and focus! – on being an even more powerful support system and leader in the reverse mortgage industry.

Thank you for being a part of our efforts and welcome to Reverse Focus!


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  1. Much better name!!!

  2. I like the new “focus” the name change implies. Yes, we on the origination side are all “for profit” enterprises but I am pursing reverse mortgages to make a living, not a fortune. That means giving honest answers to inquiry questions and correcting assumptions which might cost me a transaction, but I know I’ve done the right thing. Hope to see you in San Antonio.

    • Well said Ken and exactly why we made the change. Thank you and see you in San Antonio for sure.


  4. Continued succcess, Shannon

  5. Very good! Thank you for all of your hard work.

  6. Excellent move in the name change. “Focus” carries a perfectly targeted connotation for the service(s) the RF team has been providing for the past 5 years and is a prime indicator of where the company sees itself going in the future. Best for Good “Fortune” going forward with rededicated “Focus”.
    (Honestly…No pun intended there with the “forward”.)
    Regards to both you and Eric, Shannon.

    • Thank you very much Dan. We too have always valued your insight over the years.

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