Consumer Distress Index & Online mortgage ads. Industry Leader Update Video - Skip to content

Consumer Distress Index & Online mortgage ads. Industry Leader Update Video


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An online consumer watchdog group is asking the CFPB (Consumer Financial Protection Bureau) to restrict and further regulate online ads that utilize “behavioral modeling”. Are ads that are targeted to specific online consumer deceptive or abusive in themselves?

The Consumer Distress Index is showing some improvement according to Credibility. Learn what three factors the index takes into account what it may mean for you, the reverse mortgage professional.




Editor in Chief:
As a prominent commentator and Editor in Chief at, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
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  1. If legislation or regulation such as you described were to come to pass, then I would suggest that Tony the Tiger, Pebbles and Bam Bam had better be removed from cereal boxes (I think I am dating myself here) and beautiful young girls should be removed from all shiny macho sports car ads. Perhaps the famous tag line “I’ve fallen and I can’t get up” should feature a three year old, a tricycle and a scraped knee. Aside from considerations of constitutionally protected rights of free speech to WHOMEVER, the concept of “no-target marketing” is ludicrous.

    • Pat,

      Good ‘tongue-in-cheek” observations. It’s a slippery slope when it comes to regulation? Where does control of targeted ads stop? All ads are targeted to a specific segment. Thanks for participating in the discussion.

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