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Getting prospective borrowers to act is about motivating them to move forward when a reverse mortgage is in their best interest. Here are just a few tips to help:

Limit their options:

• Fixed rate or Adjustable?
• Would you like to receive your proposal by mail or UPS?

Give a deadline:

• To help us secure the best interest rate for you we would need to schedule HUD counseling by ____

Law of inertia:

• Secure smaller commitments to move forward with others
• Would you do me a favor and call me when you receive ____?

Expectation:

• Spell out clearly the steps they need to take
• Keep it simple

These tips are adapted from the book “Get anyone to do anything” by David J Lieberman, PhD.