Why Your Sales Hinge on the 'Rule of 5'

Why Your Sales Hinge on the ‘Rule of 5’

by Shannon Hicks
| One Comment
| September 15, 2017

How many times do you attempt to contact your leads?

Every reverse mortgage lead you receive just became significantly more valuable in light of HUD’s recent changes to the HECM program. With that in mind are you losing sales due to lack of attempted contacts? How many contacts do most salespeople make before they close the sale? How many contacts are you making?

*Interested in our professional website templates mentioned in this video? Click here.*

*there is no transcript of this week’s episode since it was not fully scripted.

Editor in Chief: HECMWorld.com

As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.

Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.

Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.

1 Comment

Integrity mtg
September 18, 2017 at 9:27 am
Yes it takes even more than 5 times. However you’re pitching for these great online tools and info for RM clients and I find that most just don’t use it. What helps is getting their family involved in decision making.
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