Reverse Focus Marketing Tip
Before you hire a SEO (Search Engine Optimization) expert to help your company come up in the search engines, spend some time setting up your company on Google Places:
I frequently see companies spending a lot of money on SEO and unfortunately it’s often a waste. As an agency who does a lot of SEO, I certainly see the benefits of working the search engines. That said, for reverse mortgage originators and offices, there are better ways to invest your resources if you want to be found online.
The first thing I recommend is to set up your Google Places account. This helps create the results you see in Google searches that show the addresses of businesses matching your search (see image).You’ll see that these appear above the ‘organic’ search results below. The Google Places listings also let you add information about your company and images to enhance your listing. And best of all, it’s free!
I hope this has been helpful!
Kurt Hoffmann is Vice President of Online Marketing for Reverse Focus and CEO of Abra Marketing.
Vice President, Web Development and Online Marketing