Perfection is not the Goal



We find what we seek

baader meinhof syndrome



Gut Check



What’s your mission statement. That was a discussion this week that led to a gut check…

When Little Things Add Up


Little things are truly no small thing at all. They add up. This came to mind last weekend after…

Moving Forward


Here’s a short ‘how-to-guide’ on how to get on your local television station and what topics to present.

Here’s what truly motivates change


[2-minute read]

Social philosopher Eric Hoffer wrote, “discontent by itself does not inevitably create a desire for change”. Each and every one of you who has sat face to face with a skeptical homeowner can nod in agreement.

There’s much discontent to appeal to for those who’ve found themselves feeling shortchanged by the American Dream. Perhaps it was a financial shock from a chronic health condition, the death of a breadwinner or losses suffered in the stock market. These are significant and tangible reasons why millions of retirees find themselves stressed, unhealthy, and lacking the funds required to maintain a comfortable standard of living.

Why pain alone never sells

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Flash: It’s NOT what you say…


Just as our nation is politically divided many homeowners have a strong cognitive bias against reverse mortgages. In such circumstances it’s not what you say, it’s what they hear.