Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we’re all simply adults. Some just have more life experience.
Continue readingFriday’s Food for Thought: Overcoming fear in the reverse mortgage world
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Ways to Overcome Fear and Make Changes
With the rapid-fire changes facing our industry, it’s easy to fall into the trap of letting fear stop us from meeting our goals or making positive changes in our business. Here are a few practical ways we can move forward.Continue reading
Friday’s Food for Thought: Working from home?
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Working from home?
Working from home has it’s unique advantages and challenges. Here are five practical tips you can use to increase efficiency….yes some apply if you work in an office as well.Continue reading
Friday’s Food for Thought: Are you asking the right questions?
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Why it matters
To get a grasp of the impact of the upcoming Financial Assessment guidelines for reverse mortgage borrowers we must begin asking (if we’re not already) some simple questions. Do you know your borrower’s income, debt payments and assets? Learn why this is imperative to be fully prepared as a professional.
Will possible government shutdown stop RMs? Deadline is near for agreement.
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Ugly Politics: If debt limit agreement is not reached FHA could be part of government shutdown
Yes. It’s come down to politicians in Washington threatening that seniors social security checks may stop if the debt-limit or ceiling is not raised by congress. Nice. But closer to home comes the possibility that if the limit is not raised by August 2nd, then FHA could cease operationsContinue reading
Shadow inventory: what it means for you and your borrowers
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Extended pain?
It’s much like tearing a band-aid off a wound. Do it slowly and it hurts much longer. Do it quickly and it hurts bad but the event is over quickly.  It appears that banks while foreclosing are holding off on putting them back on the market. The term to describe this is shadow inventory.Continue reading
Friday’s Food for Thought: Moving toward action
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Getting prospective borrowers to act is about motivating them to move forward when a reverse mortgage is in their best interest. Here are just a few tips to help:Continue reading
Race for market share
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It’s nothing to gloat about. Quite frankly it came as a shock when Wells Fargo promptly exited stage right from the reverse mortgage business, especially for their employees. Two major banks departing is not a sign that the proverbial ship is sinking, nor are the remaining players Continue reading
Friday’s Food for Thought: Check Engine Light
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How the check engine light comes on in the Reverse Mortgage Industry with things like Reverse Mortgage Industry warnings and HUD counseling protocols.
Wells: Historic player exits reverse mortgages
Opportunity or omen? Wells Fargo exit from reverse mortgage sends shockwaves across the industry. Just what does it mean and what was Wells historic role in establishing reverse mortgages?
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