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Are You a Success?

Are You a Success?

Shannon Hicks June 27, 2014 0

It’s not uncommon for each of us to feel like a failure from time to time. Even more so when we are faced with professional challenges outside our control we can easily begin to

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Digital Edge

Digital Edge

Shannon Hicks June 6, 2014 0

Most of us are aware that a growing number of seniors and retirees are online. From social media, web browsing and email our target market is online more today then ever before. The question

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Summer Special: Delicious Days Ahead!

Summer Special: Delicious Days Ahead!

Amara Rose June 3, 2014 0

Here are a few creative ways for reverse mortgage professionals to celebrate with seniors all year long: unusual monthly holidays that, with a little ingenuity, could be customized as ongoing marketing events

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Just How Far?

Just How Far?

Shannon Hicks May 23, 2014 4

Having conducted over one hundred training sessions with fellow reverse mortgage professionals a common question is raised. Just how far should I go in following up with a potential borrower? Unfortunately many stop after

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Every Problem Once was a Solution

Every Problem Once was a Solution

Shannon Hicks April 4, 2014 0

What once worked may be problematic today Oddly our topic that every problem once was a solution reminds me of the now extinct standard fixed rate HECM. It was a solution to borrowers seeking

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How to Use Social Media for Marketing in 2014

How to Use Social Media for Marketing in 2014

Amara Rose January 21, 2014 2

Social media has come of age. If you’re promoting your reverse mortgage business through traditional methods only, you’re missing out on important connections. Your target audience may not be active on Twitter or Pinterest,

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What Lies Ahead?

What Lies Ahead?

Shannon Hicks January 13, 2014 2

 What Can We Expect in 2014? With the changes and permutations the HECM program has undergone since 2010 one could argue we have already undergone a makeover of sorts. The Saver program, HECM for

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Ho-Hum January? Smart Marketing For All Seasons

Ho-Hum January? Smart Marketing For All Seasons

Amara Rose January 7, 2014 6

With a little ingenuity, you and your reverse mortgage prospects and clients can find ways to celebrate all year long. For instance: did you know January is National Oatmeal Month, as well as National

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