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Who converts faster?

Who converts faster?

Shannon Hicks November 20, 2012 0

When it comes to leads the most popular discussions center on what’s the best type of lead.  The merits of lead sources could be debated endlessly since there are a variety of factors that

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Window Shoppers: TV & Online Reverse Ads

Window Shoppers: TV & Online Reverse Ads

Shannon Hicks May 28, 2012 5

Some are now saying “online reverse advertising will eventually replace television” Lenders are now focusing their efforts on the web. It seems odd considering that reverse mortgages were relatively unknown until the Robert

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Consumer Distress Index & Online mortgage ads. Industry Leader Update Video

Consumer Distress Index & Online mortgage ads. Industry Leader Update Video

Shannon Hicks August 22, 2011 2

An online consumer watchdog group is asking the CFPB (Consumer Financial Protection Bureau) to restrict and further regulate online ads that utilize “behavioral modeling”. Are ads that are targeted to specific online consumer deceptive

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TV Pitchman to go reverse? Industry Leader Update

TV Pitchman to go reverse? Industry Leader Update

Shannon Hicks December 11, 2010 4

J.G. Wentworth and Reverse Mortgages J.G. Wentworth is looking for a licensed mortgage broker or lender to build a nationwide retail operation that offers reverse mortgages. Visit ReverseMortgageDaily.com for the full story on the

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New Video: Ethical advertising: what not to do

New Video: Ethical advertising: what not to do

Shannon Hicks October 18, 2010 0

This week focuses on NRMLA’s recent advisory issued on ethical advertising. See some of the most obvious examples of “bad” advertising here (quite interesting) and the new guidelines. Weekly video recap updating professionals on

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