Using Occam’s Razor to Troubleshoot Your Reverse Mortgage Hurdles
Critical thinking is key for HECM professionals to overcome common issues in their business. Occam’s Razor may be just the approach you’ve been looking for…
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Editor in Chief: HECMWorld.com
As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.
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2 Comments
Shannon,
Great topic and well presented.
Good stuff as always. LO’s need to practice 1) “WORK WITH the WILLING Marketing strategies” and 2) “KISS marketing- either “Keep It Simple Stupid” or “Keep It Short and Sweet”!
I will never forget when I started with IBM and KISS was all over the walls. I had just come from sales training school for a month in Dallas and boy, did I learn a lot. My first potential customer, or prospect, was deluged with worthless info that I needed to unload or get off my chest. (DOES ANYONE DO THAT IN REVERSE?) All he wanted was a new IBM Selectric (the one with the ball) Typewriter in BLUE. He got a load of info he didn’t need. My manager came along and walking to the next call said, now let’s try just giving them what they want and explained KISS selling.
Same thing happened when I sent my first sales
letter. My second letter was one was one paragraph. I think OCCAM applies here too.
Mike Johnson