Are you the ‘Expert’?

Shannon Hicks February 1, 2018 2

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Potential borrowers are quietly seeking experts

It should be readily apparent if you watch television that visibility is often equated with being an expert in the subject matter being discussed. Perhaps it would be better to say ‘confused with being an expert’. Any time there are sudden changes in the marketplace or mortgage requirements change- consumers tend to seek out experts. The question is will you be considered and are you even visible?

While many age-eligible homeowners are unfamiliar with the reverse mortgage, most would be curious once introduced to the product. In fact, your visibility can start a conversation countless homeowners who are curious about or considering a HECM loan.

Here are some ways you can become an expert in your market…
Download the video transcript here.

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2 Comments »

  1. John A. Smaldone February 2, 2018 at 6:53 am - Reply

    Good idea Shannon,

    You are right, we need to become more visible, we need to get out to the professional sector.

    Reach out to Elder Law Attorneys, Financial Planners, Home Health Care companies and more.

    Getting with the local news paper to introduce the new reverse mortgage is a great idea, I am sure most have not thought about that at all. I know that I will pass this along to the sales staff of the bank I am consulting for and others!

    Great job Shannon,

    John A. Smaldone

  2. James E. Veale, CPA, MBT February 2, 2018 at 1:17 pm - Reply

    Even though most will not succeed in several of the areas mentioned in the vlog, how will anyone know until they try? In some cases, it will take increased training, self study, reaching to those who are successful in the area you want to emphasize, and more.

    We do not have a new HECM but we do have a very different one, one with better consumer protections and better screening in the prevention of future problems.

    Without better sales outreach, the HECM will continue in its present secular stagnation with peaks and valleys and maybe continuing its present downward slope. We need to turn this around but doing the same things over and over expecting better results is insanity. Our future is still bright but we need to change with the times.

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