Potential borrowers are quietly seeking experts
It should be readily apparent if you watch television that visibility is often equated with being an expert in the subject matter being discussed. Perhaps it would be better to say ‘confused with being an expert’. Any time there are sudden changes in the marketplace or mortgage requirements change- consumers tend to seek out experts. The question is will you be considered and are you even visible?
While many age-eligible homeowners are unfamiliar with the reverse mortgage, most would be curious once introduced to the product. In fact, your visibility can start a conversation countless homeowners who are curious about or considering a HECM loan.
Here are some ways you can become an expert in your market…
Download the video transcript here.